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Societal marketing has gained widespread recognition in the
marketing discipline both in academia and the professional
industry. The Handbook of Research on Contemporary Consumerism is
an essential reference source that provides an in-depth
understanding on the various aspects and issues of consumerism and
reveals the critical success factors and conceptual and theoretical
frameworks of these concepts from recent contexts and perspectives.
Additionally, it examines the impact of identity on marketing and
branding from the consumerist perspective, discusses consumerism as
a source of innovation and product development, and provides
insights on consumerism and profitability. Featuring research on
topics such as circular economy, digital marketing, and social
media, this book is ideally designed for practitioners, managers,
marketers, academic researchers, and students.
User opinions about service experiences have been extensively
acknowledged to play a key role in influencing the consumption
decisions of other customers. The widespread adoption of internet
technologies has amplified enormously the volume and the potential
impact of such customer-generated content in the form of electronic
word-of-mouth (eWOM). Exploring the Power of Electronic
Word-of-Mouth in the Services Industry is an essential research
book that explores the importance of consumer perception and the
influence of word-of-mouth in the digital world. Featuring a range
of topics such as data mining, online engagement, and social media,
this book is ideal for academicians, researchers, IT developers,
marketers, managers, media specialists, and professionals.
User opinions about service experiences have been extensively
acknowledged to play a key role in influencing the consumption
decisions of other customers. The widespread adoption of internet
technologies has amplified enormously the volume and the potential
impact of such customer-generated content in the form of electronic
word-of-mouth (eWOM). Exploring the Power of Electronic
Word-of-Mouth in the Services Industry is an essential research
book that explores the importance of consumer perception and the
influence of word-of-mouth in the digital world. Featuring a range
of topics such as data mining, online engagement, and social media,
this book is ideal for academicians, researchers, IT developers,
marketers, managers, media specialists, and professionals.
In modern business practices, marketing dimensions are changing
with new opportunities appearing in consumer behavioral contexts.
By studying consumer activities, businesses can better engage and
retain current and new customers. Socio-Economic Perspectives on
Consumer Engagement and Buying Behavior is a comprehensive
reference source on new innovative dimensions of consumer
behavioral studies and reveals different conceptual and theoretical
frameworks. Featuring expansive coverage on a number of relevant
topics and perspectives, such as green products, automotive
technology, and anti-branding, this book is ideally designed for
students, researchers, and professionals seeking current research
on the dimensions of consumer engagement and buying behavior.
In recent years, all types of businesses have increasingly focused
on the importance of the relationship with the customer. Customer
knowledge management has become a well-known term used in the
business and academic worlds for understanding how to control
consumer behavior. The Handbook of Research on Managing and
Influencing Consumer Behavior discusses the importance of
understanding and implementing customer knowledge management and
customer relationship management into everyday business workflows.
This comprehensive reference work highlights the changes that the
Internet and social media have brought to consumer behavior, and is
of great use to marketers, businesses, academics, students,
researchers, and professionals.
The modern era of business has prompted an increased focus on the
consumer and the responsibility of corporations to consider their
ethical and social obligations to their customers. The rise of the
consumerist movement has encouraged further research and
development on the topic of consumerism, enabling business to
succeed in a consumer-driven market. Handbook of Research on
Consumerism in Business and Marketing: Concepts and Practices
features research on diverse topics on consumerism in the global
marketplace, focusing on the ways in which businesses can improve
their relationships with customers as well as analyse and influence
purchasing behaviour. As a comprehensive reference source on topics
pertaining to consumer management, identity, and behaviour, this
publication is intended for use by marketing professionals,
business managers, students, and academicians.
As customer orientation continues to gain importance in the
marketing field, there has been a growing concern for organizations
to implement effective customer centric policies. Customer-Centric
Marketing Strategies: Tools for Building Organizational Performance
provides a more conceptual understanding on customer-centric
marketing strategies as well as revealing the success factors of
these concepts. This book will discuss how to improve the
organization s financial and marketing performance.
Although studies indicate the assumption of one single European
market, other research emphasises European countries have distinct
market identities. Meanwhile, as individual countries begin to have
a more widespread understanding of culture, global culture still
remains unshared between countries. Consumption Culture in Europe:
Insight into the Beverage Industry brings the most relevant
theories about culture and European market segmentation as well as
providing updated data for the evaluation and analyses of the
European consumption patterns in the beverage market. This
comprehensive collection is an essential tool for policy-makers and
those interested in end-markets and consumer affairs.|Although
studies indicate the assumption of one single European market,
other research emphasises European countries have distinct market
identities. Meanwhile, as individual countries begin to have a more
widespread understanding of culture, global culture still remains
unshared between countries. Consumption Culture in Europe: Insight
into the Beverage Industry brings the most relevant theories about
culture and European market segmentation as well as providing
updated data for the evaluation and analyses of the European
consumption patterns in the beverage market. This comprehensive
collection is an essential tool for policy-makers and those
interested in end-markets and consumer affairs.
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